Facets.cloud is a DevOps control-plane product — it gives engineering teams self-serve infrastructure without losing central governance. The pitch is simple to say and hard to design: “100% developer autonomy, DevOps scaled 300%, at a fraction of the cost.” We designed the surfaces that had to prove it — the marketing site, the product itself, and the sales collateral that gets it in front of enterprise buyers.
The challenge
A technical, infra-heavy product needed to be legible to two very different audiences at once: developers evaluating it hands-on, and CTOs signing off on it in a boardroom — without the site or the decks feeling like they were built for only one of them.
Our approach
We split the engagement into three coordinated tracks instead of treating them separately: the public website, the in-product UI, and the sales enablement materials — so the “before Facets / after Facets” story reads the same whether a visitor lands on the homepage, opens a demo of the dashboard, or flips through a sales deck.
The work
- Marketing website — home, pricing, integrations (AWS, Terraform, Slack, New Relic, Prometheus, Helm), sign-up flow and case study pages, taken from low-fidelity wireframes through to shipped design.
- Product UI — the core environment dashboard (CPU/RAM usage, deployment frequency, system alerts, release tracking) and the “Anywhere Search” feature, designed to make a genuinely complex control plane feel readable at a glance.
- Sales & GTM collateral — an Enterprise Sales deck, Pitch deck, Mini Sales deck and a CTO Roundtable conference deck, plus LinkedIn social content on DevOps and software delivery pipelines.
The results
A consistent product story across every touchpoint a buyer meets — website, live product, and sales conversation — for a B2B DevOps platform selling into technical and executive audiences at the same time.