The problems we usually walk into
Ad platforms, Shopify and your bank account all show different numbers.
You're spending across channels with no idea which one actually profits.
Reported ROAS looks fine, but cash in the bank tells another story.
Every decision is a gut call because the data can't be trusted.
If two or more of these ring true, the free audit will show you exactly why — and what it's costing you.
The work, in plain language
Tracking rebuilt from the ground up
GA4, pixels, Conversions API and server-side tracking set up correctly once — so every channel reports against the same truth.
One dashboard, real numbers
Spend, revenue, orders, RTO and profit in one live view — including the returns and COD refusals most reports quietly ignore.
Unit economics & true profitability
We model your real cost per order — product, shipping, returns, fees — so "profitable" means in-the-bank profitable.
Quarterly growth strategy
A written plan for where the next quarter's budget goes, which channels scale, and which experiments run — reviewed with you, in plain language.
Attribution sanity
Not a magic multi-touch model — a practical read on what's driving sales, cross-checked against actual revenue, so no channel takes credit it didn't earn.
How it works
Audit
We map what's tracked, what's broken and where the numbers disagree.
Fix
Tracking and events rebuilt so every platform reports against one truth.
Dashboard
One live view of spend, sales and true profit — yours to keep.
Decide
Monthly and quarterly calls where the data picks the next move, not opinions.
What you get
What to expect — honestly
We'd rather set real expectations and beat them than promise magic numbers and hide behind reports. Here's what this actually looks like.
First 30 days
Numbers you can finally trust: tracking verified end to end and one dashboard everyone agrees on. This alone usually surfaces one or two expensive surprises.
By month 3
Budget shifted from what looked good to what proves good. Most brands find at least one channel or product quietly losing money — cutting it funds the winners.
What we won't promise
Perfect attribution — nobody has it, whatever their deck says. We promise numbers honest enough to make confident decisions with, which is what actually matters.
Analytics & Strategy — FAQs
Services that pair with Analytics & Strategy
Want analytics & strategy done properly?
Start with a free, no-obligation audit. We'll show you what's working, what's leaking and what we'd do — then you decide.