Do you know the numbers that decide your profit?

Your ad dashboard shows a ROAS of 4x. What does that actually mean?

Answer: Orders worth ₹4 were placed for every ₹1 on ads. ROAS counts the value of orders placed, before product cost, shipping, fees and returns. A 4x ROAS can still lose money.

What is RTO?

Answer: A parcel that is shipped but comes back undelivered. Return to Origin. You pay to ship it out and to bring it back, and you get no money for it.

Why do COD orders come back far more often than prepaid ones?

Answer: Refusing costs the buyer nothing, because they have not paid yet. With nothing paid, changing your mind at the door is free. That is why confirming COD orders before dispatch works so well.

5,000 people visit your store this week and 2% of them buy. How many orders is that?

Answer: 100. 2% of 5,000 is 100. Small changes in conversion rate move a lot of orders when traffic is paid for.

What is average order value (AOV)?

Answer: Total sales divided by the number of orders. A higher AOV spreads fixed costs like shipping and the ad click over more rupees, which is why bundles help.

Price ₹1,000. Product cost ₹350, shipping ₹80, payment and COD fees ₹30. What is left per delivered order, before ads?

Answer: ₹540. ₹1,000 − ₹350 − ₹80 − ₹30 = ₹540. This is the pool that has to pay for the ad, returns and everything else.

With ₹540 left per order before ads, what is the most you can spend to win one order without losing money on it?

Answer: ₹540. Your break-even cost per order is ₹540, and less once returns are counted. Spend more than that and the first order loses money.

It costs ₹600 to win a customer. Each order leaves ₹400 after costs, and customers buy 3 times a year. Is that worth it over a year?

Answer: Yes, ₹1,200 comes back for ₹600. The first order loses ₹200, but three orders return ₹1,200. It only works if people really come back, so track your repeat rate.

30% of your COD orders come back. Which fix usually costs the least?

Answer: Confirm COD orders on WhatsApp before shipping. A confirmation message before dispatch filters out many orders that would have been refused, for almost no cost.

Which of these raises the ROAS you need just to break even?

Answer: Your product cost goes up. A higher product cost leaves less money per order, so each ad rupee has to bring in more sales to cover it.

On Blinkit's 2026 rate card, commission is 6% up to ₹700 and 13% from ₹701. Which price settles more money to you?

Answer: ₹700, by about ₹57. The jump from 6% to 13%, plus GST on it, costs far more than the extra rupee. Always check where your price sits against the slabs.

On platform fees like commission and fulfilment, GST is charged on:

Answer: The fees themselves. GST, usually 18%, is added on the total of the fees. It is the line most sellers forget when they price.

Why do flat per-unit fees hurt cheap packs the most?

Answer: A ₹50 fee is a quarter of a ₹200 price, but a twentieth of ₹1,000. Flat fees do not shrink with the price. That is why bigger packs and bundles often make more money on quick commerce.

Your Amazon sales grew 40% this quarter, with heavy discounts and sponsored ads. What should you ask first?

Answer: What is left per order after fees, ads, discounts and returns. Revenue on a marketplace can grow while profit shrinks. Work out profit per order by channel before you celebrate or scale.

Meta reports 120 purchases this week. Shopify shows 95 orders. What is the most likely reason?

Answer: Meta credits orders by its own rules, including ones it only influenced. Ad platforms use their own attribution windows and can count the same order more than once across campaigns. Run the business on your store and bank numbers.