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Free tool · see the real numbers

Your ROAS looks great. Your bank balance tells a different story.

Two quick calculators: see what COD and RTO are really costing you, and get a simple estimate of what it costs to launch a D2C store in India.

Reported ROAS only counts orders the moment they're placed — before returns happen. This calculator removes the cash lost to RTO and Cash-on-Delivery refusals, so you can see your real, in-the-bank profit.

What a typical order is worth, before any discount.
Total orders placed in an average month.
Most Indian D2C stores see 40–70% COD.
% of COD orders that are returned or refused at the door.
What the product itself costs you to make or buy.
Charged by the courier whether or not it's delivered.
What it costs to bring a returned order back to you.
What you spend on Meta / Google ads in a month.
Software, packaging, salaries — anything else, lumped together.
What you think you made (reported revenue)
₹0
What you actually keep (true profit, cash in bank)
₹0
0.0xReported ROAS
0.0xTrue (cash) ROAS
0RTO orders / month
0%True profit margin

RTO orders alone are costing you ₹0 every month — money spent on product and shipping with zero revenue to show for it.

Want help closing this gap?

We build the kind of store that keeps the profit you see on paper.

From cutting RTO with smarter checkout flows to running ads that bring buyers who actually pay — this is exactly what we do for D2C brands every day.

Get My Free Growth Audit →